Privacy Policy

Last updated 7 October 2026

[DRAFT: this policy is a placeholder structure. It must be completed and reviewed by your legal adviser before launch.]

Who we are

Holding Company by ASWATAX is a service of ASWATAX LTD (company number 12923632), of 124 City Road, London, England, EC1V 2NX. ASWATAX LTD operates this website and is the controller of the personal data described in this policy. Our ICO registration number is [ICO REGISTRATION NUMBER].

You can contact us about this policy or your data at taxadvisory@aswatax.co.uk (opens in a new tab).

What we collect

Guide downloads and newsletter sign-ups: your name (for guides), email address, which form you used and when you gave consent.
Enquiries: the answers you give in our enquiry form (such as your role, what you want to achieve, the approximate size and value of your company or group, your timing, your name, email and phone number, and how you heard about us), and anything you tell us by email, phone or WhatsApp.
Booking a call: the details you give our booking provider, Calendly.
Website usage: if you accept analytics or advertising cookies, information about how you use the site. See our cookie policy.

The calculators on this website run in your browser. The figures you enter into them are not sent to us or stored.

How we use it, and our lawful basis

To send you the guide you asked for and occasional emails: consent, which you can withdraw at any time by unsubscribing.
To respond to enquiries and arrange calls: our legitimate interests in responding to people who contact us, or steps taken at your request before entering into a contract.
To understand how the website is used and measure our advertising: consent, given through the cookie banner.

Who we share it with

We use these service providers to run the website and respond to you:

HubSpot: stores enquiries and sign-ups, and sends our emails.
Calendly: call booking.
Google: Analytics and Ads, only if you accept those cookies.
Vercel: website hosting.

Holding Company, Property Tax Advisory, Demerger Tax and Transaction Tax Partners are all services of ASWATAX LTD, so an enquiry made on any of those websites is held by the same company.

[PROCESSORS: confirm this list, and add any other providers.]

International transfers

[INTERNATIONAL TRANSFERS: describe any transfers outside the UK and the safeguards used.]

How long we keep it

[RETENTION PERIODS]

Your rights

You have the right to access, correct or delete your personal data, to object to or restrict how we use it, to data portability, and to withdraw consent at any time. To exercise these rights, email taxadvisory@aswatax.co.uk (opens in a new tab).

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk (opens in a new tab).